Friday, October 28, 2011

REVIEW: Diorshow Maximizer Lash Plumping Serum

What it is: 
Dior's first lash primer that combs, curls, and coats each lash to create a smooth, even mascara base, while acting as a nourishing serum treatment that promotes long-term lash growth, strength, and vitality.
What it does: 
The newest addition to the family of legendary Diorshow Mascaras, DiorShow Maximizer Lash Plumping Serum & Primer instantly primes, plumps, and lengthens lashes with an ultra-light and quick-drying formula. The first "active serum" mascara primer also contains a unique cell-conditioning complex made up of hydrolyzed soy proteins that promote long-term lash growth, strength, and vitality.
What else you need to know: 
"Diorshow Maximizer is this season's most innovative, must-have product. Apply as a primer serum base under mascara for intensely curled, thickened, and lengthened lashes and also on its own as a deep conditioner for lashes at night." -Sephora Pro Beauty Team Member, Nathalie Bechard
Research Results: 
The Dior Innovation Center has tested Diorshow Maximizer for efficiency and found amazing results after only 8 weeks use: + 52% Volume, +38% Length, + 73% Curl

Studies also showed that lashes were more resilient, protected, and revitalized.

Retail Value: $28 US
*info taken from
REVIEW: All I need to say is, I'm hooked. I've never used highend lash primer before (i.e. Shishiedo) so I can't make a comparison. However, I've tried drugstore primers and this beats them all x100. The formula goes on white but dries fast and doesn't give you those crisp, ghostly white lashes like cheap drugstore primers give you. It dries fairly transparent unless you REALLY coat your lashes, then they will be white (not as white as drugstore primers though). If you do load up on it, its not an issue because mascara will cover the white. As for the brush, it is AMAZING at seperating your lashes. The formula is great as well. Its not too heavy that it weighs down my lashes. One coat and this instantly adds length and volume. It makes me like mascaras I hate (Benefit They're Real) and love EVEN MORE the mascaras I already loved on their own (CG Lash Perfection, I'm talking about you!) This is a new HG product. I have not used it enough to comment on whether it has 100% improved the overall condition of my lashes, but I must say, my lashes have been starting to look a lot fuller lately.


  1. Your review has me intrigued, I may look into trying this when my current lash primer is out.

  2. I tried the Shishiedo one and it didn't make a difference on me. Maybe I will just have to try this one, thank you for the review. XO

  3. Hello, I've never tested it. I think I seduced. Kisses. :)

  4. ooo, Dior! I love lash primers.

  5. Can you do a comparison photos of your lashes with the primer and mascara and just mascara? Thanks!

  6. Ahhh, I wish you posted a before and after picture, I'd love to see this miracle product :P

    That's good that it works well with a product you hate, atleast you'll get use out of it now and it's not a waste!

  7. I saw this at Sephora but I wasn't sure it would work. Seeing your rave, I'm gonna go pick it up during the F&F sale.

    and yes I HATE the Benefit They're real mascara too =)

  8. i realy didnt know that dior has got something like this

  9. Sounds amazing! I've had problems with my lashes for years, I was told by a Dermatologist that I have a problem of Eyelashes 10 years ago. My left eye only had a few lashs left on it when I started using xlash the winter of 2012! I LOVE LOVE LOVE THE RESULTS! I look normal, I have full long dark lashes. I've been using it for a year now. And i always bought xlash from as well as I don't think I'll ever give it up! Now that my lashes have grown in so nicely I use xlash ever other night . I highly recommend xlash! While it is inexpensive,I think it's worth the price


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